Ask Jeeves
Competing with far larger rivals, Ask Jeeves must use its limited resources more wisely.
jaredRESEARCH conducted two strategic research projects for Ask Jeeves focused on search product and user interface innovations. From general web users to early tech adopters, we focused on conscious and unconscious user behaviors for finding and using information.
Conceptual models that we developed will guide inhouse product development.
Customer Journals reveal human relations to technology—frustration, dependence, even joy.
See Also:
- Start Now: Develop with Users. Macromedia.com’s Developer Center Article. View on www.macromedia.com