Bringing the project team into customers’ homes shaped the development of online extensions for this popular educational toy company.
We are a leader in product design research with children, parents and teachers. Understanding children and their social worlds provides unique insights for product development.
Other educational and kids clients include McGraw-Hill and Crayola.
- Each Sold Separately: Ethnography as a Tool for Integrating Online and Offline Use of Educational Toys. Co-authored with Patrick Larvie, PhD. Download a 556k PDF.
- Designing Customer-Centered Organizations. Co-authored with John Zapolski. View on BoxesandArrows.com.